Of all the retail industries out there, to say nothing of the home care network and the health services industry in general, the retail pharmacy space remains among the busiest and most competitive. All across the country, retail-oriented pharmacists have had to adapt to quickly changing and growing markets. Or die. Many of them have been highly fortunate to shelter themselves under the franchise umbrella.
But still, nothing tops being an independent service provider who is able to provide a unique bouquet of services that go beyond the call of duty and always seem to please local general practitioners and specialists located in the retail pharmacist’s vicinity. Why go elsewhere when you can use an established pharmacist who knows a lot more about correct prescription medications than any of his rivals.
Yes, this is a retail pharmacist who is even in a position to advise doctors accordingly. They may not always know but here; only the retail pharmacist knows. If only it were that simple. It is. This is what the struggling retail pharmacist now needs to do. He needs to invest in ivr systems for pharmacy consultations with both doctors and their patients, as well as for in-house pharmacy use. Not only the best informational advice on correct medications and the correct timing thereof but the best business advice on how to get the store to grow and, of course, how to adapt when new winds of change head in that direction.
Easy to direct financial accounting systems are put in place as well, helping to ensure that the retail pharmacist always gets credited on time. Speaking of which, a new environment in which patients always get their urgently required medications delivered to them on time is created.